Nike Running approached us to concept and create a space for them at the annual Fleet Feet Conference. The client was looking to create a space within their floor rental that would welcome conference guests into a maker-type space. To create this atmosphere, we employed an open footprint with low-level graphics as the boundary, with a center desk workstation and small seating lounge. The footprint was decorated with raw materials, technical sketches from the client, design books, and other creative assets. The center workstation housed custom shoe stencils and drawing materials which allowed guest to ‘frankenstein’ their own footwear. The space was completed with snacks, refreshments, and takeaway stickers of shoe illustrations (provided by the client) that guests could color themselves. I was involved heavily in the ideation/concepting, spacial design and layout, footprint asset selection/dressing, and graphic design/asset creation.