Hyperlite Wakeboards stands out as a powerhouse in wakeboarding, renowned for crafting cutting-edge gear that fuels the sport’s evolution. When they tapped us to help with new designs for two of their legacy SKUs, Baseline and Motive, we were excited to work with a brand that drives a passionate community and sets the pace for innovation in their industry. We connected to their commitment in pushing boundaries and the challenge of creating bold products, making this collaboration a standout opportunity.

The graphics for Baseline and Motive came to life through client-provided notes on historical designs, cohesiveness with the rest of the seasonal line, current trends, and personal style. We created multiple directions for client review which delivered a striking visual impact, tailored to elevate the boards’ presence with customers. The final product designs were derived from the concepts we provided.

This project was completed while at the agency Anvil Northwest.