OVERVIEW

Southwest Trade School is exactly what the name implies, an online trade school based in the southwest region of the United States. An accredited institution specializing in HVAC, Plumbing, and Electrical, students are able to become certified technicians while learning at their own pace. The school’s goal is to bridge the gap between education and employment, helping students achieve financial stability and professional growth.

Southwest Trade School’s branding emerged as a nod to union precision and industrial strength. This styling is reflected in the clean lines of the school’s logos, reinforced by vintage fonts, and completed by hues echoing the Southwestern landscape. Designed to instill pride in students while also creating a strong presence that speaks to the legacy of the trade industries, their branding tackled the unfamiliar terrain of education with a fresh perspective. It’s more than logos and colors—it’s a foundation to strengthen brand affinity, elevate school awareness, and draw new enrollment.